JBL needed to update their SOUND THAT FITS YOU campaign in a fresh way. With the help of ambassador Bebe Rexha, we created hyper-stylized spots to promote each different pair of True Wireless headphones in unique ways.
All social content was made with a triptych (three-panel) style, in order to optimize for mobile platforms and engage younger consumers.
AGENCY: Doner, Chicago
ECD, ART: Julio Desir Jr.
ART: Mila Bengoa
COPY: Slade Stone
EVP, BRAND: Kevin Weinman
SENIOR ACCOUNT: Brittany Jelsone
PRODUCTION: Cahoots Studios
