JBL needed to reinvent their iconic DARE TO LISTEN campaign for Gen Z.
We dared to take on the task.
Our team introduced JBL to TikTok, Instagram, and Snapchat, to further connect with Gen Z in online spaces where they’re most comfortable.
We chose Doja Cat as the brand’s next ambassador because she exemplifies the generation: she’s fluid, unfiltered, and—quite frankly—doesn’t give a f***.
AGENCY: Doner, Chicago
EXECUTIVE CREATIVE DIRECTOR: Julio Desir Jr.
SENIOR ART DIRECTOR: Mila Bengoa
SENIOR COPYWRITER: Slade Stone
SVP, BRAND LEADER: Kevin Weinman
BRAND LEADER: Brittney Jelsone
SENIOR ACCOUNT EXECUTIVE: Maddie Sager
SENIOR PRODUCER: Christian Lathers
PRODUCTION COMPANY: CANADA
DIRECTOR: Femke Huurdeman
LINE PRODUCER: Sarah Park
CINEMATOGRAPHER: Chris Ripley
PHOTOGRAPHER: Oliver Owen
GRAPHICS HOUSE: I Love Dust
MUSIC HOUSE: The Elements
COLORING: Ethos
