Maven Gig is service where users could rent a GM vehicle for their rideshare, delivery, and moving jobs.
We gave it a brand.
Our colorful designs popped on social, with clickthroughs eventually accounting for most of Maven Gig rentals occurring during 2018.
AGENCY: dentsu mcgarrybowen, Chicago
CREATIVE DIRECTOR: Julio Desir
COPYWRITER: Eric Guth
ART DIRECTOR: Slade Stone
PHOTOGRAPHER: Saverio Truglia
EXECUTIVE PRODUCER: Damien Peraino
STRATEGY LEAD: Chris Robertson