Maven was General Motors' "list-and-rent" car app.
We created the branding, from bumper to bumper.
Our primary job was to recruit vehicle-listers: people who would be willing to rent out their cars on our app.
↑ 200,000 Members in 2 Years
↑ 42% in Car Rentals
+ 150 Original Pieces of Content
AGENCY: dentsu mcgarrybowen, Chicago
CREATIVE DIRECTOR, ART: Julio Desir Jr.
CREATIVE DIRECTOR, COPY: Matthew Fera
EXECUTIVE PRODUCER: Damien Peraino
ART DIRECTOR/COPYWRITER: Slade Stone
COPYWRITER: Eric Guth
PRODUCER: Madison Amalfitano
ACCOUNT LEAD: Sara Organ
ACCOUNT EXECUTIVE: Grace Harding
DIRECTOR: Robert Smith
EDITOR: Matt Monahan