8 briefs in 8 months.
Out of hundreds of participants, my partner Fernando Torres and I received 24th place.
…Even though we stopped competing halfway through.
(Click on the images below to view PDFs of our submissions.)
Round #1: September
BRIEF: Get the world to buy their Christmas gifts off of Wish.com this year.
JUDGE: Bernardo Andrara, ECD at Oliver Agency
Round #2: October
BRIEF: Get the world vaccinated.
JUDGE: Dhaval Bhatt, Creative Director at Rethink Agency
Round #3: November
BRIEF: Get people to subscribe to a fictitious ‘Flubber’ technology service that lets you jump really high.
(Yes, like ‘Flubber’ from the 1997 Robin Williams film.)
JUDGE: Simon Wood, Founder of Sneaker Freaker
Round #4: DECEMBER
BRIEF: Get Gen Z-ers to consider Australia for their next vacation.
JUDGE: Matt Gray, Creative Director at Iris Worldwide (San Francisco)
Round #5: JANUARY
BRIEF: Using the online SIMS game, teach uneducated adults about life’s biggest lesson: sex.
JUDGES: The E.A. SIMS Team - Laurel Stark Akman, Tiara Puglisi, Mark Renken
COPYWRITER: Fernando Torres
ART DIRECTOR/COPYWRITER: Slade Stone